What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. 'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review First published in 1984.

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. 'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review First published in 1984.

The Sociology of News reviews and synthesizes not only what is happening to journalism but also what is happening to the scholarly understanding of journalism. In the Second Edition, each chapter of the book has been updated to account for the radical changes that have reshaped the news industry over the last decade. With a new chapter on the sharp contraction of the news business in the United States since 2007, The Sociology of News examines journalism as a social institution and analyzes the variety of forces and factors economic, technological, political, cultural, organizational that shape the news media today."

The American founders did not endorse a citizen's right to know. More openness in government, more frankness in a doctor's communication with patients, more disclosure in a food manufacturer's package labeling, and more public notice of actions that might damage the environment emerged in our own time. As Michael Schudson shows in The Rise of the Right to Know, modern transparency dates to the 1950s, 1960s, and 1970s-well before the Internet-as reform-oriented politicians, journalists, watchdog groups, and social movements won new leverage. At the same time, the rapid growth of higher education after 1945, together with its expansive ethos of inquiry and criticism, fostered both insight and oversight as public values. "One of the many strengths of The Rise of the Right To Know is its insistent emphasis on culture and its interaction with law...What Schudson shows is that enforceable access to official information creates a momentum towards a better use of what is disclosed and a refinement of how disclosure is best done." -George Brock, Times Literary Supplement "This book is a reminder that the right to know is not an automatic right. It was hard-won, and fought for by many unknown political soldiers." -Monica Horten, LSE Review of Books

This instructive and entertaining social history of American newspapers shows that the very idea of impartial, objective news" was the social product of the democratization of political, economic, and social life in the nineteenth century. Professor Schudson analyzes the shifts in reportorial style over the years and explains why the belief among journalists and readers alike that newspapers must be objective still lives on.

"Rethinking Popular Culture" selects some of the best and most important recent work analyzing popular culture. Drawing upon recent developments in cultural theory and the exciting new techniques of critical analysis, the essays in this volume break down disciplinary boundaries in a fresh and innovative fashion. Eclectic and wide-ranging, "Rethinking Popular Culture" includes works by authors in the humanities and social sciences. The essays touch on a variety of features of popular culture, from photography to fashion, romance novels to television, jokes to food habits. The editors' comprehensive introduction sets each essay in the context of intellectual developments in history, sociology, literature, and anthropology and in the study of popular culture as a whole. Arguing that recent scholarship has revolutionized our understanding of popular culture, the editors articulate what that new perspective is while introducing some of the most influential and important work that gave rise to it.

Today, transparency is a widely heralded value, and the U.S. Freedom of Information Act (FOIA) is often held up as one of the transparency movement's canonical achievements. Yet while many view the law as a powerful tool for journalists, activists, and ordinary citizens to pursue the public good, FOIA is beset by massive backlogs, and corporations and the powerful have become adept at using it for their own interests. Close observers of laws like FOIA have begun to question whether these laws interfere with good governance, display a deleterious anti-public-sector bias, or are otherwise inadequate for the twenty-first century's challenges. Troubling Transparency brings together leading scholars from different disciplines to analyze freedom of information policies in the United States and abroad-how they are working, how they are failing, and how they might be improved. Contributors investigate the creation of FOIA; its day-to-day uses and limitations for the news media and for corporate and citizen requesters; its impact on government agencies; its global influence; recent alternatives to the FOIA model raised by the emergence of "open data" and other approaches to transparency; and the theoretical underpinnings of FOIA and the right to know. In addition to examining the mixed legacy and effectiveness of FOIA, contributors debate how best to move forward to improve access to information and government functioning. Neither romanticizing FOIA nor downplaying its real and symbolic achievements, Troubling Transparency is a timely and comprehensive consideration of laws such as FOIA and the larger project of open government, with wide-ranging lessons for journalism, law, government, and civil society.

The fifth volume of A History of the Book in America addresses the economic, social, and cultural shifts affecting print culture from World War II to the present. During this period factors such as the expansion of government, the growth of higher education, the climate of the Cold War, globalization, and the development of multimedia and digital technologies influenced the patterns of consolidation and diversification established earlier. The thirty-three contributors to the volume explore the evolution of the publishing industry and the business of bookselling. The histories of government publishing, law and policy, the periodical press, literary criticism, and reading--in settings such as schools, libraries, book clubs, self-help programs, and collectors' societies--receive imaginative scrutiny as well. The Enduring Book demonstrates that the corporate consolidations of the last half-century have left space for the independent publisher, that multiplicity continues to define American print culture, and that even in the digital age, the book endures. Contributors: David Abrahamson, Northwestern University James L. Baughman, University of Wisconsin-Madison Kenneth Cmiel (d. 2006) James Danky, University of Wisconsin-Madison Robert DeMaria Jr., Vassar College Donald A. Downs, University of Wisconsin-Madison Robert W. Frase (d. 2003) Paul C. Gutjahr, Indiana University David D. Hall, Harvard Divinity School John B. Hench, American Antiquarian Society Patrick Henry, New York City College of Technology Dan Lacy (d. 2001) Marshall Leaffer, Indiana University Bruce Lewenstein, Cornell University Elizabeth Long, Rice University Beth Luey, Arizona State University Tom McCarthy, Beirut, Lebanon Laura J. Miller, Brandeis University Priscilla Coit Murphy, Chapel Hill, N.C. David Paul Nord, Indiana University Carol Polsgrove, Indiana University David Reinking, Clemson University Jane Rhodes, Macalester College John V. Richardson Jr., University of California, Los Angeles Joan Shelley Rubin, University of Rochester Michael Schudson, University of California, San Diego, and Columbia University Linda Scott, University of Oxford Dan Simon, Seven Stories Press Ilan Stavans, Amherst College Harvey M. Teres, Syracuse University John B. Thompson, University of Cambridge Trysh Travis, University of Florida Jonathan Zimmerman, New York University

In 1996 less than half of all eligible voters even bothered to vote. Fewer citizens each year follow government and public affairs regularly or even think they should. Is popular sovereignty a failure?
Not necessarily, argues Michael Schudson in this provocative and unprecedented history of citizenship in America. Measuring voter turnout or attitudes is a poor approximation of citizenship. The meaning of voting -- and what counts as politics -- has changed dramatically over the course of our history. We have passed through three distinct eras in the definition and demonstration of good citizenship, and we are now struggling to find a footing in a fourth.
When the nation was founded, being a citizen meant little more than for property-owning white males to delegate authority to a local gentleman -- and accept his complimentary glass of rum on election day. This "politics of assent" gave way early in the nineteenth century to a "politics of parties." Parties conducted elaborate campaigns of torchlight processions and monster meetings; voting day was filled with banter, banners, fighting, and drinking. Party ticket peddlers handed voters preprinted tickets to place in the ballot box before stepping over to the tavern for a few dollars' reward from the party. We now call this corruption. At the time, it was called loyalty.
The third model of citizenship, ushered in by Progressive reformers, was a "politics of information." Campaigning became less emotional and more educational. Voting was by secret ballot. With civil-service reform, parties were limited in the rewards they could bestow. This was the era of the "informed voter." Under this scheme, the twentieth century has been ruled by everyone, and no one, all at once.
Today, after the rights revolution, political participation takes place in schools, at home, at work, and in the courts. We have made "informed citizenship" an overwhelming task. Schudson argues that it is time for a new model, in which we stop expecting everyone to do everything. The new citizenship must rest on citizens who are monitors of political danger rather than walking encyclopedias of governmental news. This fascinating tour of the past makes it possible to imagine a very different -- and much more satisfying -- future.

What is the cultural approach to sociology? Although there are many paths to understanding society, all branches of sociology integrate meaning. A cultural approach requires an intellectual sensitivity toward meaning, a way of putting emphasis on the human experience. Whether studying race and ethnicity or the sociology of economics, each realm of human activities studied by social scientists is cultural.

Taking this meaning-centered approach, the editors of this special volume of "The ANNALS" have gathered a diverse group of culture-minded sociologists, whose work encompasses a wide spectrum of topics from the study of large institutions, such as the economy and the legal system, to small group interactions. The editors highlight the common cultural thread that runs through a wide repertoire of areas such as the arts, pop culture, organization, education, race and ethnicity, sexuality, science and technology, social inequalities, sociology of law, economic sociology, and microsociology.

Each of the authors featured in this issue studies a different subfield of the discipline. Yet collectively, these diverse papers clearly demonstrate the constant interplay between culture and society and how the cultural approach has been a highly productive perspective informing empirical research - throughout all of the branches of sociology.

In addition to pointing up the pervasiveness of meaning throughout the discipline, this collaborative collection includes the following themes:

- Culture implicated in the exercise of power- The constitutive role of culture - Recent empirical sociological research that positions culture both as an orientation and a subject matter inthe context of American Sociology

Students and scholars of all specialty subjects will find this synergetic volume of "The ANNALS" offers a unique collaborative approach and a clearer understanding of how to use culture in different sociological subfields - especially in the translation from the intellectual background of one subfield to another.

Some say it's simply information, mirroring the world. Others believe it's propaganda, promoting a partisan view. But news, Michael Schudson tells us, is really both and neither; it is a form of culture, complete with its own literary and social conventions and powerful in ways far more subtle and complex than its many critics might suspect. A penetrating look into this culture, The Power of News offers a compelling view of the news media's emergence as a central institution of modern society, a key repository of common knowledge and cultural authority. One of our foremost writers on journalism and mass communication, Schudson shows us the news evolving in concert with American democracy and industry, subject to the social forces that shape the culture at large. He excavates the origins of contemporary journalistic practices, including the interview, the summary lead, the preoccupation with the presidency, and the ironic and detached stance of the reporter toward the political world. His book explodes certain myths perpetuated by both journalists and critics. The press, for instance, did not bring about the Spanish-American War or bring down Richard Nixon; TV did not decide the Kennedy-Nixon debates or turn the public against the Vietnam War. Then what does the news do? True to their calling, the media mediate, as Schudson demonstrates. He analyzes how the news, by making knowledge public, actually changes the character of knowledge and allows people to act on that knowledge in new and significant ways. He brings to bear a wealth of historical scholarship and a keen sense for the apt questions about the production, meaning, and reception of news today.

A look at what Americans remember (and what they have forgotten) about one of the most traumatic domestic political event in the America's post-war history.